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Let’s face it. Businesses in today’s world cannot survive without digital marketing. We are now amidst a fourth industrial revolution that is unfolding at an exponential rate. As a result, we are witnessing how the fusion of technologies is blurring the lines between physical, biological, and digital spheres. The fourth industrial revolution has brought along revolutionary technologies. Alongside, mobile devices with unprecedented amounts of storage and processing power are allowing people access to unlimited knowledge. So, businesses now have to deal with increased competition and a new breed of knowledgeable customers. Thus, to survive, businesses need to understand the needs and wants of their customers and offer products and services to address those. Increasingly, they are relying on technology and data to achieve this. Data is helping businesses know their customers inside out and offer them the right solution at the right moment. Those who can do this w...